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New Balance is the destination for some of the best sneaker models in the industry, and continues its legacy by reimagining the iconic 991 sneaker, collaborating with Montreal-based imprint, JJJJound. Part of the ‘Made in England’ family, this subdued grey iteration epitomises the duo’s no-frills approach to design, crafted with mesh uppers with soft pig-suede overlays in tonal shades of grey and brown. A JJJJound wordmark wraps the heel, while the Boston label's iconic asymmetric ‘N’ logo sits in contrasting black at the side walls, giving them a true nostalgic and collaborative feel.
